Thursday, September 17, 2015

Using "Forums" In Viral Marketing


Recently, "Forum" marketing has been touted as a kind of free, organic, #Viral Marketing. Many Marketers go into
Forums purely with the intention of "marketing products" or "services", their actions and attitude unwittingly caused the exact opposite of the desired effect.


Forums are not Market Places but when used as such, the Marketers actions becomes offensive and will only inspire the wrath of fellow Members and Marketers. Also, not to mention the Moderators who can ban them from Site with just a click of the Mouse.


 Now, in order to be effective, this kind of Marketing carries certain degree of commitment, responsibility and respect. The first requirement is to take a personal interest in the main topic of the Forum.  It means that not only visiting it regularly, but it also developing a good relationship with both the Members and the Moderators, as well as taking an active interest in helping others. 
That is Help Others To Help Yourself!


This type of Marketing has already suffered some abuse.
Due to this, many Forums have recently developed stringent rules designed to protect their members from abusive or overly-aggressive marketing tactics.
Some Forums grants ".sig files" only after a Member has created one hundred valid Posts and some have disallowed ads in ".sig files" altogether.

Marketers must respect that the purpose of a Forum is to be platform to exchange ideas on a given topic. It is not there to advertise Products and Services. So by focusing on the topic and posting questions and answers, a Marketer's reputation will grow and this creates the potential for sales naturally. 






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