What Works and What Doesn't Work in Viral Marketing

Stop with the enforced e-mail forwards! 

Still trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win in today's ultra-permission-based world. 

Here again, when you tell visitors nothing about their friend's or family’s privacy in the space directly next to the e-mail form. 

A true Viral Campaign gets forwarded because consumers are compelled to do so by the glory of the Content, not because you bribed them with points or something else. 

Let's see What will work:

Offering something worthy of sharing like a 

valuable discount, 

vital information

 or offering an incentive for sharing like additional entries into a sweepstakes

 or an added discount 

or premium service, will work. 

Also, Relevant or timely information, 

research, or studies that are included in your e-mail 

might encourage the recipients to share with their family and friends. 

Interactive content like a quiz or test, especially if it’s fun, will inspire forwarding.

 

Jokes and cartoons are almost always forwarded to everybody the recipient knows.  

 Why?  Because they are entertaining and entertainment is meant to be shared.

A really cool multimedia experience is always going to achieve a lot of pass-along. 

Rich media is new and the novelty and tech factors alone are often enough to make the e-mail recipient eager to share it.

Oops!  Almost forgot one really important thing  ….

You can draft a brilliant e-mail following all the rules, but if a consumer visits your Site and has an experience less than that of what was promised, 

you are going to achieve Viral Marketing, alright  …

yes you guessed, the bad kind.  

 So be certain that your product or service is ready and is as advertised.