Viral Marketing has an array of possibilities and ways to achieve your overall goals.
However, just like everything else, pre-planning and the right setup to create
success are the things you will need to make it work for you and your
e-business.
The first thing you want to be sure of is.... you don’t want to get over-zealous. The one thing you need to avoid at all costs is spamming.
Spamming is still used widely, but with the government establishing
more restrictions and fines you don’t want this to be a problem for you.
The
professional image of your Site will also suffer if you send mail blatantly.
Spamming
requires a database that contains a huge list of e-mail
The problem with it aside
from the governmental restrictions and associated fines, is that it irritates
the recipients and kills the
validity of your campaign,
which in turn kills the
factors that would motivate someone to refer your Site.
You
need to personalize by creating your Website with personal appeal. You must see
to it that your website makes
your customers feel safe, secure and cared for.
E-mail is important, because it is going to be
one of the most affordable ways
to keep in touch with your customers.
The proper way to handle email permission is to first let your customer know that you will not transmit their e-mail addresses to third party Companies.
The next
thing to do is to attach the need for their e-mail addresses to benefits they would receive.
For
example: Coupons or discounts that are only available to members who receive
e-mail notifications.
With each e-mail you send the Viral Marketing effect
takes place.
